8x4 DEODRANT — GALI LUCAS

8x4

We want to be the brand that puts the personal into personal care. So we started with people.

We asked when was the last time they sweat it out. Turns out it was less about going in to the gym, and more about going in for a first kiss.

This idea champions moments of real personal strength. The moments that get our hands sweating, hearts pumping, minds racings. As the most personalized deodorant brand, we have you covered in the times you need us most.

To help you find your strength.

Agency: Gali Lucas & Kate Murphy
Client: 8x4
Pitch: Jonge Honden / Young Dogs

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