ROLL YOUR OWN BOOK
A self-initiated project by Design Bridge to celebrate the varied and dynamic world of roll-your-own (RYO) consumers across Europe.
I photographed my way through key RYO cities. The result was an exhibition of selected photography and a book that captures the whole journey – a rich mix of photographs and insights into these smokers worlds called ‘The Real RYO’.
Agency: DesignBridge
Client: JTI